George Sylvie
Newspaper lover and management expert, Sylvie is Associate Professor and Multimedia Head at the School of Journalism of The University of Texas at Austin. Sylvie is an expert on technology, change, innovation, and decision-making in the newspaper industry. His work has been presented at various international conferences as well as the United States, where his latest research has focused on newspaper editors’ styles and decision-making values, in addition to newspaper online advertising markets. Since the late 1990s, he has co-authored several structural analyses of online newspaper markets, discovering that all online newspapers attract traffic from outside the print edition’s primary circulation area. He is currently examining U.S. daily newspaper online usage statistics to determine the feasibility of long-distance advertising. Sylvie has co-authored a leading media management textbook, Media Management: A Casebook Approach, set for 2007 for its fourth edition in publication by Lawrence Erlbaum Associates. Erlbaum also published Sylvie’s 2002 work on the reluctant change of American newspapers in Time, Change, and the American Newspaper.